We source the contacts, write the copy, run the campaigns, and deliver warm leads to your calendar. You focus on closing. With 20+ years of B2B marketing experience across startups and established companies. Every engagement is built, managed, and optimized by HRSP. No handoffs. No build-only projects. No commissions.
Bad Leads Most of your leads were never going to buy. Up to 67% of B2B sales opportunities are lost because leads are poorly qualified. When your ICP isn't sharp, your team wastes time on prospects who were never a fit — while your real buyers never hear from you.
Low Reply Rates Generic outreach is getting ignored at record rates. Average B2B email outreach reply rates sit at 5–6%. The difference between average and exceptional is ICP precision, personalized copy, and a sequence built to convert — not volume alone.
Sales and Marketing Misalignment Misalignment between sales and marketing is a direct revenue leak. IDC research estimates misalignment costs B2B companies 10% or more of annual revenue. Our campaigns align both from day one — no budget burned on leads your team won't work.
Slow Follow-Up Slow follow-up is vaporizing your hottest opportunities. The odds of qualifying a lead drop 80% after just five minutes. Our system responds and nurtures immediately — no warm lead goes cold while someone decides when to follow up.
Ignored Outreach Buyers are drowning in outreach and ignoring most of it. Modern B2B buyers receive 80+ outbound touches a day. Generic sequences get deleted. Personalized, ICP-led outreach built around real pain points is what gets through.
Month 1 — Build: HRSP builds the complete system. No emails send. Infrastructure configured, sequences written, all assets created, everything prepared for launch. Client approves all copy before anything goes live.
Month 2 — Launch: Campaigns go live. First outreach sends. Replies begin. HRSP manages actively — monitoring deliverability, flagging warm leads, and delivering them to your calendar.
Month 3 — Optimize: Data from Month 2 informs adjustments. Copy refined. Targeting tightened. Pipeline building with compounding momentum.
Month 4+ — Month-to-Month: Continues with 30 days written notice to cancel.
One rule: Month 1 is not discounted. Three equal payments. No surprises.
SERVICE 1 — EMAIL OUTREACH MANAGEMENT
Done-for-you email outreach. HRSP sources the contacts, writes the sequences, runs the campaigns, and delivers warm leads to your calendar. Everything included in one flat retainer.
What's included — Build Month:
What's included — Every Active Month:
Pricing:
SERVICE 2 — INBOUND MARKETING BUNDLE
A complete done-for-you LinkedIn content and inbound lead capture system. HRSP creates the content, builds the assets, and manages the inbound pipeline. Available standalone — does not require the cold email service.
What's included:
What you own permanently:
Pricing:
COMBINED SERVICE — FULL OUTBOUND OPERATION
Cold outbound generates proactive pipeline. Inbound marketing captures interest already being created. Both feed the same destination — your calendar.
Service Monthly Cold Email Outbound — base 5,000 contacts $5,500
Inbound Marketing Bundle $5,000
Full Service Combined $10,500/month
3-Month Total $31,500
Most outbound agencies pull from the same commodity databases. The same decision-maker receives near-identical outreach from multiple operators simultaneously — and reply rates collapse industry-wide.
HRSP sources from non-saturated channels: state professional directories, industry association member pages, job posting intelligence, LinkedIn event attendees, and post engager scraping. Every contact is validated, enriched, and ICP-scored before entering any sequence.
The result: your prospects are reachable. Your outreach gets read.
Rule 1 — No Competing Verticals: HRSP will not serve two clients in the same vertical simultaneously. Your vertical is exclusive to you.
Rule 2 — Six Month Cool Down: Every contact that completes a sequence without responding enters a 6-month cool-down. No redeployment for any client before 6 months.
Rule 3 — Re-Validation Before Redeployment: Every contact exiting cool-down is re-validated before entering a new sequence. Re-validation cost is absorbed by HRSP.
Rule 4 — No Credential Access: HRSP never logs into your LinkedIn profile, email account, or any platform under any circumstances.
Rule 5 — Nothing Transfers: All sending infrastructure — domains, inboxes, campaign configurations, and cold outbound contact database — is owned by HRSP permanently.
Rule 6 — Build and Manage Only: HRSP builds marketing systems only when HRSP is managing them. No build-only or handoff engagements.
Rule 7 — Your Primary Domain Is Never Touched: All sending domains are branded variations of your primary domain, purchased and owned by HRSP. Your primary domain is never used for sending.
Rule 8 — No Commission. No Per-Lead Fees. No Meeting Fees: Flat retainer covers everything. You pay one number. We deliver warm leads to your calendar. Everything after is your sales process.
Take the free 3-minute Pipeline Health Assessment. You'll get a score across five outbound categories — ICP clarity, pipeline predictability, email infrastructure, messaging, and follow-up discipline — plus a prioritized action plan before you speak to anyone.
Already know what you need? Book a 15-minute Discovery Call
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